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THE CANADIAN PRESS

THE CANADIAN FOOTBALL LEAGUE'S 96th ANNUAL GREY CUP TO AIR LIVE
ON VERSUS IN THE U.S. NOVEMBER 23 BEGINNING AT 5:30 P.M. ET

Toronto, ON and New York, NY - (November 6, 2008) - The Canadian Football League (CFL) today announced that VERSUS will, for the first time, air the Grey Cup in the United States. The 96th installment of the game will be played at Olympic Stadium in Montreal on Sunday, November 23, beginning at 5:30 p.m. ET with a pre-game show and a kick-off time of 6:00 p.m. ET.

Celebrated by Canadians from coast-to-coast since 1909, the Grey Cup is Canada's largest annual professional sporting event. In addition to the thousands filling Olympic Stadium on Grey Cup Sunday, the game will be watched by millions of fans in North America and around the world on various television networks and on the internet. 

"There's no bigger single game on the Canadian sports calendar," said CFL Commissioner Mark Cohon. "And this year's Grey Cup will punctuate a year in the CFL that has had no shortage of excitement and dramatic finishes, which is what Canadian football is all about. We're proud to partner with VERSUS to offer our fans south of the border, and sports fans alike, the opportunity to enjoy this year's Grey Cup."

"We are excited to work with the CFL to broadcast the 96th edition of the Grey Cup to more than 73 million American viewers," said Marc Fein, Executive Vice President of Programming, Production and Business Operations for VERSUS.  "With nearly a hundred years of hard-hitting action and memorable finishes, the Grey Cup is a great addition to the ever-growing programming line-up on VERSUS."

VERSUS will air TSN's, the CFL's exclusive broadcaster, live coverage of the Grey Cup in standard definition, including the Diet Pepsi Grey Cup Halftime Show with performances by Universal artists Theory of a Deadman and Suzie McNeal and French Canadian recording artist Andree Watters.

The Grey Cup Playoffs get underway on Saturday, November 8, with the East and West Semi-Finals at 1:00pm ET, and 4:30pm ET, respectively.  The East and West Finals will be played one week later on Saturday, November 15, at 1:00pm ET and 4:30pm ET, respectively.  The winners of the East and West Finals will meet in the Grey Cup on Sunday, November 23, 2008.

For all information regarding the Grey Cup visit CFLGreyCup.ca and CFL.ca.